Mobile e-commerce is defined as online or electronic commerce, that sells either a product or a service directly to a consumer, via their mobile device. With the rise of mobile phones and devices becoming cheaper, it has become more easily accessible to people from various backgrounds and cultures. Mobile e-commerce is a growing market that shows amazing potential and is fast proving itself to be a reservoir for the sales funnels of many companies and businesses.
When exploring the data found on WebsiteBuilder
we see a clear rise in global e-commerce use and conversion. The global rise in mobile use is set to only fuel this growth exponentially over the coming years. The following facts support the theory that mobile e-commerce is on the rise and will, one day, be the primary means of selling any goods or services.
When it comes to consumers, 4 out of every 5 use a smartphone to shop. In the vast majority of these cases, consumers research various competing products online from the comfort of their mobile devices. 93% of people, who use a mobile to research, go on to complete a purchase. This is backed up by Google data, that shows 82% of smartphone users turn to their device to make product decisions.
With 69% of all emails being open on mobile devices, it is clear to see why companies are using email to attract more e-commerce. Mobile opens have surpassed desktop opens of targeted emails aimed at consumers. In fact, 50.12% of all marketing emails are opened on mobile, compared to 32.9% on desktop. 69% of shoppers said they were influenced to purchase through company emails sent to their mobiles.
Nearly 60% of all searches are done on mobile devices, with 30% of those being local searches. 77% of mobile searches are done from mobile, even when a desktop is available. 40% of mobile searches happen between 6pm and midnight. Furthermore, 70% of searches conducted on mobile are followed by an action within 1 hour of the initial search.
Major Shopping Holidays
In America, both black Friday and cyber Monday are days that consumers look to find the best deals for the forthcoming holiday seasons. According to IBM, 24% of consumers used their mobile devices to visit retailers last black Friday and cyber Monday. Furthermore, cyber Monday sales are up 30% overall and mobile sales are up 96% since 2011.
Mobile applications have revolutionized the shopping and sales funnel. According to Criteo, users browse 286% more product on apps than on mobile Web. 85% of mobile users feel more at ease with apps, and users spend 18 times more time on apps than mobile sites. Mobile apps are approaching 60% of total time spent online.
These are just a few facts that support the growing mobile e-commerce networks and marketplaces. Mobile e-commerce will take in over $90 billion in sales this year, (2017) and 30% of global e-commerce will come from smartphones in the USA by 2018. These facts clearly demonstrate that e-commerce is growing and earning a solidified place in the marketing world.
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