Blogging isn’t exactly a new concept, but for some reason, there are still plenty of businesses that keep avoiding it. That’s a shame, because if your company isn’t blogging on a regular basis, you're missing out on a whole host of benefits and advantages that can do nothing but increase your customer base -- and your profits.
There are plenty of reasons as to why a company should maintain a regularly updated blog, but these five stand out the most, and can be applied to practically any type of company or service.
This is the primary reason, above all else. Search engine optimization, or SEO, is a term that refers to the many things a website can do to improve their scores on search engines such as Google.
SEO is a fairly complicated topic, but for now I’ll just say that Google loves fresh content. Like, a lot. As in, you should always be adding fresh content to your site. The vast majority of businesses out there don’t have websites where they can just go and add another page or section every few weeks, so the best way to do this is with blogging.
Posting blogs on a weekly or biweekly basis is one of the easiest and most effective ways to keep your site in a good position on search pages. Over time, your score will improve, and your site will start to show up quicker.
Making killer content is key. As other sites recognize your work, they very well might reference your site with a back link. Choosing a good keyword is essential on building your website rankings and this article tells you all you need to know about anchor text.
Blogs help your company remain relevant to what’s going on around your industry or field. You can have the best website ever, full of articulate information and pristine graphics, but this alone can’t keep you relevant as time goes on.
A blog is the best way to provide running commentary and response to current events, trends, and changes pertaining to your particular area of business. This lets your customers and leads see that you are engaged in what’s going on, and able to speak about it in an accessible way. This gives your site a more lively feel, and gives your customers confidence that you are remaining on top of things.
This sort of feeds off the previous point. Blogging can be used to establish your expertise and authority in your area of business. This gives you the chance to expound on your site’s content, and offer commentary on your industry, services, and anything else that pertains to what you offer.
Showing your knowledge and expertise will build a level of trust in your customers and leads that you simply can’t offer as easily from your website content. It’s almost like being able to sit down with the reader and explain things in a more direct way.
Social Media Content
Social media has become the driving force behind business marketing. Best of all, it can be done completely for free. If you have social media accounts for your business, it can be hard to rely on getting clicks and hits on your site from simply posting about the weather that day, or telling people to visit your site. Why not give them an actual reason to?
When you have created a blog post, you can then share the post on social media, which can lead to the post getting re-shared, and people clicking on the link from the post in the first place. Either way, this always works in your favor. If you’re blog post really takes off, you can end up reaching people that you ordinarily wouldn’t. All of this starts with having actual content to share.
Letting Your Customers Know You Better
Blogs can be as informal or formal as you want them to be. Regardless of which tone you take, the opportunity to show some personality and perhaps candid thoughts gives your customers a way to feel a more personalized connection with the company. This makes you more relatable in many ways, and even more accessible, helping to cut through the rigidness and anonymity that some companies and their sites cultivate, albeit not on purpose. This can’t be emphasized enough. Businesses are more engaged than ever with their customers, and a blog is one the most effective ways to do this.
Quality Website (and Blog) Design is Where it All Starts
At MKE Software, we have over a decade of experience in building optimized and responsive websites for businesses all across the spectrum. Our clients trust us in implementing attractive, quick-loading websites that are best suited to their preferences, customer base, and brand image. Contact us today for your free web design consultation! We’d love to help your business have a better presence on the web.