Why Responsive Web Design is Important for Small Businesses
All you have to do it take a look around to notice the prevalence and importance of mobile devices such as smartphones and tablets. Whether you are riding the train to work, walking down the sidewalk or even sitting in a meeting, you are bound to be surrounded by people who are glued to their devices. While some of those people are playing Candy Crush or texting their friends, a significant percentage are online shopping and making purchases. For businesses looking to speak directly to the demands of today’s tech savvy consumers, a responsive website is an absolute must.
In recent years, the number of people who own a smartphone has increased at an exponential rate.
Today, nearly 8 in 10 Americans own a smartphone. Statistics also show that phones and tablets are the primary source for internet access. Essentially, more people are using the internet on their mobile devices than on traditional desktops. This also means that more people are using their devices to make purchases. In fact, ecommerce stores accounted for $808.59 billion in sales in 2014 alone.
What is Responsive Design?
Responsive design simply means that your website is designed in a way that it will look good on any size screen. All elements of the pages can be automatically resized in order to adjust to what device a visitor is using to look at your site. This ensures that every visitor can easily view your site without having to manually zoom in and out on certain elements.
Ultimately, it is essential for businesses to not only have a strong online presence, but to also offer a responsive design that can be easily viewed and navigated on any device. Shoppers want to be able to browse products, easily enter payment information and feel confident that their financial information is secure. If you aren’t using a responsive web design, you are probably experiencing high bounce rates due to customers who land on your page and quickly leave because you have missed out on your chance to make a great first impression.
Technology also means that there is more competition than ever. In the past, your company may have had to compete with a couple other businesses who offered similar services in the next town over. In today’s global, online markets, you are in direct competition with businesses from all over the world, which makes it even more important to meet the needs of customers and avoid getting left behind.
Responsive Design and SEO
Responsive design has become such an essential part of good design practices, that it is considered a must have by major search engines. Google, Bing and other major players now penalize sites that don’t offer responsive design. Without this design tool, your business will be relegated to the back pages of search results.
At MKE Software, we provide superior, custom web design solutions that will help you stand out in a crowded market. If you have yet to take advantage of responsive design tools, now is the time. We can help you update your site, make sure that it is search engine friendly and provide the best in responsive design.